Funnel Strategy · Meta Ads · Video · Automation

Most ads don't fail. The funnel behind them does.

I build complete funnels: the video ad, the landing page, the quiz, the follow up and the automation. So every click has somewhere to go, and no lead is left waiting.

See a complete funnel Book a call

What I do

Start to finish

Here's one funnel I built from scratch.

The Problem

Ads alone kept bringing the wrong people.

Empire 8 Property, an Australian property investment firm, had already tried the usual playbook before I built their funnel. Every one of these gave something away. None of them gave people a reason to talk.

Tried and failed

Instant forms

Easy to fill in, easy to forget. The leads were cheap, and most of them never picked up the phone.

Free ebooks

People came for the freebie, not for a conversation. A bribe gets a download, not trust.

Webinars on their own

Registrations without a reason to care. Nothing spoke to why these people came to Australia in the first place.

And the market made it harder.

Interest rate hikesCapital gains tax changesBuyers waiting on the next RBA moveEvery competitor chasing the same audience

So we stopped bribing people and started acknowledging what they gave up.

Before the ad · Inside out

It starts with who they are.

I start with their ideal audience. What they had in common, in their own words, became the ad, the page and the quiz.

What they gave up

Their birthplace. Their parents. Family gatherings they missed.

Became the ad’s opening line
What they believe

More shifts. Save harder. Super will take care of it.

Became the beliefs the page breaks
What gets in the way

The more they earn, the more the tax man takes.

Became the problem on the page
Migrant Australian homeownersOwn a homeWork long shiftsFamily first
What they really want

For the sacrifice to be worth it, so their children don’t have to sacrifice like they did.

Became the ad’s close
What they don’t see

The money already sitting in their own home.

Became the Equity Gap Quiz
Where they are

Scrolling Facebook Reels. 81% of the Meta leads came from there.

Became vertical video ads

Only then, the ad.

The Complete Funnel

An ad is only the starting point.

Twelve stages, each with one job. Pick a stage to see what the lead sees on their phone at that step, what I build, and why.

Step 1 · The Ad

The ad wins the heart.

A 100 second Reel I scripted, produced and edited. It spends a full minute on who they are and what they gave up before property is ever mentioned. Press play. The words appear as they are spoken, with the reason behind every beat.

Beat 1 of 10 · 0:00

What they hear

Why we did this

5.3%Link click rate on the October quiz ad
81%Of Meta leads came from Facebook Reels
Step 2 · The Landing Page

The page wins the head.

This is where the magic happens. The ad connected with their heart. Now the page speaks to their head, the rational side of the brain. Pick a section to see why it is there.

Step 3 · The Quiz

The quiz shows the gap between where they are and where they could be.

This is the actual Equity Gap Quiz, running live. Try it. This demo copy sends nothing anywhere.

Give before you ask

They see real money sitting in their own home before any contact details are requested.

The gap creates the need

Two futures side by side: put the equity to work, or leave it where it is. The difference is the reason to talk.

Valuable data, collected on the back end

Answers, ad source and campaign flow into the CRM. Good data means sound decisions, like knowing which ads bring the right people.

Step 4 · Speed Wins

The market is saturated. Whoever replies first wins.

Most funnels stop at the form. This is where mine keeps going, built in Make.com and n8n with an AI SMS agent, email nurture and tools that make the numbers real.

NewYesAlready inTestQuiz submittedWebhookAlready in the CRM?Zoho CRM lookupCreate the leadZoho CRMReal lead?RouterAlert the adviserGmailStart the AI SMS agentTexts them within 5 minutesLog itGoogle SheetsSkip itTest entriesEvery run takes about 5 seconds
  1. 1Acknowledge their pain
  2. 2Break down objections
  3. 3Introduce the team
  4. 4Disrupt their thinking
  5. 5An offer they can’t say no to
The Long Term Hold Analyser, real tool, sample numbers: $8.09M portfolio value at year 30, $6.80M equity, net profit of $6.93MReal tool, sample numbers

The Numbers

Before this funnel, more than 300 leads went nowhere.
Now, just 21 leads have produced a paying client.

Instant forms3 months
300+leads
  • Booked a consultation0
  • Became a paying client0
The quiz funnel7 weeks
21leads
  • Booked a consultation2
  • Became a paying client1

Instant forms: three months of Empire 8 campaigns before the rebuild. Quiz funnel: 16 September to 3 November 2026.

Second Funnel · Nurses and Healthcare Workers

Start with their night shift, not your product.

Nurses give their care to everyone else's family. These Reels open with their real day: the train home, the light switch at the end of a shift, the tax taken from every extra hour. Recognition first. The offer comes later.

Selected Work

Every video has a job in the funnel.

Hover a tile to preview it. Click to watch with sound.

How I Think

It’s never about the business. It’s about the client.

How a funnel runs
Ad
Landing page
Quiz
Follow up
Paying clientStart here
How I build it

I start with the ideal audience, and work back to the ad.

Built on marketing psychology, neuromarketing and 13 years of experience

Never go head on

Find the gap and fill it.

People haven’t changed

Only where they connect has.

Stories stick

Facts alone don’t.

All five senses

Little things make big changes.

Tested, not copied

I go by what my own Meta tests show, not what the internet says.

Audience first

Lots of leads from the wrong audience still won’t convert.

No cookie cutter plans

Every business gets a plan built around its own gap.

I amAnalyticalDetailedDependableCreativePersistentCommitted to continuous improvement
How I Work

Five moves, every funnel.

01

Audience

Who are they, what did they give up, and are they already looking for a solution?

02

Emotion

Scripts and video that mirror their life. The ad never feels like a sales pitch.

03

Logic

Landing pages, quizzes and calculators that prove the problem and show the gap.

04

Speed

Automation that tracks every lead, texts them in minutes and alerts the right person.

05

Conversation

Nurture by email, SMS and WhatsApp until they are ready to talk to a human.

The full breakdown

Every part of the funnel, in one video.

Getting leads but no paying clients? This is the long version of everything on this page: five checks, from the audience to the follow up, in 21 minutes. Start anywhere, every chapter jumps straight to it.

Getting Leads But No Paying Clients? 5 Things to Check in Your Funnel

The Journey

Thirteen years of selling to real people.

Want a funnel, not just an ad?

I will map your funnel, make the videos, run the Meta ads and automate the follow up. Start with a 30 minute call.

Message me on WhatsApp Email me Connect on LinkedIn Find me on Facebook +61 412 153 732